Building trust

Welcome to the 44 new marketers and founders who joined last week!

This week we're talking about why trust is important and how to build it.

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Today's issue is sponsored by Marketing No More

The Trust

If you enjoying the Twitter game you probably noticed that all big accounts talking about building trust before doing any offer. Shows up every day, shares value and proofs, and over time people starting recognize you and trust you. And when they trust you — selling something becomes an easy game. 

Here is an example:

Now let's talk about how to build Trust

Building trust comes differently to different project types and depends on several components like price, impact on daily life, impact on the team, and so on. 

But generally moves to build trust can be divided into 2 categories — sharing proofs and referrals.

Proofs

By sharing proofs you show people what you sell has value. Here is what you can do to share proofs of your project:

• show real testimonials 

• build in public 

• share your wins and failures

• share your statistic 

• show who exactly staying behind your business

• give value for free

• build traffic islands to reach potential customers from different places

All this in combination with the offer reduces the complexity of decision-making to a minimum.

Referrals

By doing referrals you skip part of building trust because of the person who refers you build this trust for you.

It sounds simple and works well, but for this, you need to have a product or service that people want to share.

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See you in a week — Dmitriy.

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